Press Release from Trade Centre, India

Aluminum Foil Lids Packaging Machinery Food Packaging Projects Plastic Packaging Cups Consumable Products

1- THINK LEVERAGE. Packaging is the design for the entire cost of the package, which can be 15% to 90% of the cost of the product. If you think of the design as the critical part of that budget,...

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Press Release

“ THE POWER OF PACKAGING “
( from: A.D.I: Consultants in Marketing & Communication )

Food packaging is the stiffest battle in packaging – the competition is the greatest,and the time the consumer takes to make a decision is shortest. The average grocery store carries more than 10,000 items, and the superstores can have twice that. Consumers make their decision on an individual product in less than four seconds….and that is between competing products. When developing designs for food products, the following rules can help maximize the value of the package :

1- THINK LEVERAGE. Packaging is the design for the entire cost of the package, which can be 15% to 90% of the cost of the product. If you think of the design as the critical part of that budget, you’ll give packaging the attention it should deserves.

2- KNOW YOUR BACKGROUND. What is the heritage of your product? What is the competition doing? How long has the package existed? What is the history of the packaging? Who is your target audience? Gather the relevant facts at the start.

3- WORK FROM A STRATEGY. The strategy should clearly state the target audience definition, the product definition and the niche the product is intended to fil. Often, this is the most critical part of the entire process. A clear strategy will help you reduce your costs, and help guarantee success.

4 – ALLOW TIME. Packaging is often an afterthought in the process of development.
Packing is a highly leveragable,critical marketing function.

5 – USE A PROCESS. Like advertising and promotion, packaging is a discipline that should have a strategy, a plan that includes review points, goals, a clearly understood timetable and agreement on who is approving the packaging.

6 – AVOID CONFUSING THE EYE OF THE CONSUMER. One of the most common errors in packaging is putting too much information on the package.Remember, you have only four seconds to make your point - so keep it simple.
7 – WORK WITH MARKET PREFERENCES IN COLOR CHOICES. You might like green, but green may have different connotations in the marketplace. In most categories, green means "fresh"; but in the yogurt category, green means "moldy" Be careful.
8 – REMEMBER THE SHELF. Your packages have to work together…you might call it the " megapackage" Make sure your final design works when there are many packages placed together.

PACKAGING IS A HIGHLY INTUITIVE AREA BUT IT NEED NOT BE MYSTERIOUS.

NEWS LETTER From RHS TECH TALK : 150807

My personal belief is that commerce and industry has the greatest potential for creating
peace and harmony in the world. I believe that helping people help themselves
goes much farther and creates less dependence than simply giving money and food.
Giving people a hand up instead of a hand out resonates with me as a more lasting
and beneficial means of reducing starvation and poverty.

I have observed how Japan rose from ashes after the war to become a super power. There is
much to learn from their experience. Instead of bagging for help, they created millions of
“ Mom & Pop” shops & industries in hinterland. World has watched with awe this miracle.
We all can help ourselves do this in sincerity without disturbing our routine life & business.

Helping people help themselves is my mission now. I am not a missionary advising people
what is good or bad for them. I am just offering a few goals and simple paths to achieve those goals. But they have to walk the path to reach their goals. Some may fall on the way but I am sure many will reach their goals. For who doesn’t like MONEY anyway ?

Establishing low tech. food processing units in hinterland or villages to provide self employment to millions is the first goal I offer. There is nothing new in what I am offering. Gandhiji had advocated this many years ago. In recent time, Dr.Kurien walked the path and millions followed him to reach the goal of becoming millionaires and in the process created a giant called AMUL. Dr.Kurien didn’t sprinkle money for followers to collect – he just showed the path to reach the goal of minting money perpetually.

Fortunately, to-day we have many Kuriens –Murtys – Azims – Kersons – Tatas etc around us.

Let us respect them not by issuing accolades but helping them to help ourselves in creating wealth for our own good times.

A mighty nation is built not by blaring & shouting 'we will do this or that' but by setting goals and
paths through which we can all walk the path. And when we see the goal without any path in sight-let us build the path and walk through it to grab our goal.